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10 Ways to Improve your Small Business

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Written by
Felix Yanko
Published on
December 22, 2025
Read Time
11
min read time
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So you've started a business and you've been wondering how to improve it. There are many ways how to do so, but here are 10 easy, most effective, and proven ways to do it:

1. Keep your customers happy.

Finding a way to keep your customers happy is the best way to improve your business. Keep them happy by providing great customer service, offering quality products and services, and always being friendly and helpful. Make sure you deliver on your promises and exceed customer expectations whenever possible. This will encourage customers to keep coming back and recommend your business to others.

Illustration of a hand pointing to the fifth star in a five-star rating row.
Highly-rated customer service, 5 stars

2. Get involved in your community.

Be an active member of your local Chamber of Commerce or other business networking groups. Sponsor a local sports team, join community service events, or simply serve the public for free through your business. This will help you meet potential customers, get your name and brand out there, and expand your network.

3. Offer something unique.

Find a way to make your small business stand out from the competition. Whether it’s through exceptional customer service, a unique product, or a helpful blog, find something that sets you apart. Many business owners make a mistake of having too many mediocre products or services hoping that one will succeed. In reality, concentrating on making a product or service be the best it can be is a hundred times better than having many mediocre products or services. People will always pick their top choice based on their personal criteria.

4. Make use of technology.

There are many affordable and easy-to-use software programs and apps that can help small businesses run more efficiently. Utilize these tools to save time and money. VoIP phone systems, for example, can help you reduce your phone bill by making calls over the internet. Automated invoicing and accounting software can also save you a lot of time and hassle.

Humanoid robot touching a glowing red line with vertical digital data streams in the background.
Technology, AI, Automation, Efficiency

5. Keep your finances in order.

Make sure you have a handle on your finances and keep good records. This will make it easier to apply for loans or other forms of financing down the road. Know where your money is coming from and going. This will help you make smart decisions about how to allocate your resources.

Calculator and pen placed on top of printed financial statements.
Calculator, finances, book-keeping, organized budget

6. Build an all-star team

While you can thrive in your business by yourself, having a great team will significantly improve your chances of success. That is why businesses with dependable employees almost always have an edge over businesses run by an individual. Having employees means having more minds to muster to solve problems, and more manpower to serve customers. So, hire employees that are passionate about your business, dedicated to their work, and good at what they do.

Teamwork, meeting, setting of goals

7. Market your business effectively.

Make sure potential customers know about your small business and what you have to offer. Make sure potential customers are aware of your small business. Use social media, email marketing, and other techniques to get the word out.

Encourage customers to leave positive reviews on popular review sites like Google, Yelp, and TripAdvisor. This can help attract new customers and show them that you’re a reliable business. You can also ask satisfied customers to write testimonials that you can use on your website or in marketing materials

Screen showing social media app icons including Twitter, LinkedIn, Facebook, Tumblr, and Pinterest.
Social Media, online presence, Twitter, Facebook, Linkedln, Tumblr, Pinterest

8. Offer discounts and coupons.

Offering customers discounts is an excellent way to bring in new business and keep old customers coming back. You can offer discounts for first-time customers, bulk purchases, or seasonal specials. Just make sure you don’t go overboard with discounting, as this can eat into your profits.

Large red 3D text displaying “50% OFF.”
Promo, half price off, discount

9. Make it easy to do business with you.

Make sure your website is user-friendly and easy to navigate. Make the purchase process as simple as possible. Provide clear and concise information about your products and services. Respond to customer inquiries quickly and efficiently.

10. Get feedback and act on it.

Make a point to get feedback from customers regularly. Use their suggestions to improve your products, services, and overall business operation. Acting on customers' suggestions makes them feel valued and this makes a big difference in the success of your small business. Never stop learning and keep improving your business.

Thumbs up, thumbs down, and neutral hand gestures above green, red, and blue emoji faces.
Customer feedback, comments, room for improvement, opportunities

Conclusion

By following these tips, you can start making improvements to your small business today!

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Cartoon illustration of Felix Yanko
Felix Yanko
As the Co-founder and President of Voiply, I am a driving force in delivering exceptional communication solutions to our 25k customers. Beyond work, I am passionate about cooking and spending quality time with my son.
Co-founder and President
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Experience why Voiply has become the top-rated home phone provider, trusted by over 50,000 satisfied customers.

Voiply is an internet based low cost alternative to a land line which we keep because it's the phone my husband will reliably answer and where we get calls from old friends. It has not been without issues, but their service is really good at resolving them. I am happy with their service and will continue to use Voiply. I particularly like that they transcribe voicemails and send them to my email.
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Susan Chapman
June 20, 2026
I found Voiply via a Google search for low cost VOIP service providers. I wanted to switch from a current more expensive provider that never responds to calls or emails. After reviewing the websites of the various providers, I decided to give Voiply a call. The first thing that I was impressed by was how quickly they answer the phone. They answered all my questions, so I signed up easily from their website. The app is very intuitive and I was up and running in minutes. I had one small provisioning issue and I entered a ticket on the web. Within an hour or two, the issue was resolved with follow up text messages, emails and a call from tech support. It doesn't get any better than that. You guys knocked it out of the park! Keep it up Voiply family :)
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June 12, 2026
Overall, great value for the money. Incredibly responsive customer support. Pretty easy to use on mobile. I'd say the mobile app could still improve though. Photos come through as a hyperlink you have to click, and no way to send photos. And you can't copy and paste messages. But again, for the money, great value for the solopreneur or small business.
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Eve Evans
June 9, 2026
We tried Voiply because the prices were very competitive. But the customer support is why I am leaving this review. Our rotary dial phone needed a little extra configuration so the older technology worked with the adaptor. Customer support was immediately responsive and persistent until a resolution (and a working rotary phone!) was achieved. I appreciated how Voiply didn't shy away from supporting a niche request.
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Steph Miller
May 21, 2026
Voiply was the most competitive residential VOIP provider I could find. So far (a few months), they've been very efficient and responsive. Voice quality is very good and features are robust. Easy to set up and half the price of AT&T VOIP (1/5 of a landline). Just be sure you have at least 24 hr. power backup for your VOIP adapter and modem/router in case of a blackout.
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Dennis Cline
March 8, 2026
I really wanted a home phone instead of only a cell phone, and Voiply offered the perfect service. The price is reasonable and the service is exceptional; when I experienced technical issues recently, the help was immediate and thorough. My issue was solved in less than a day, and the service representative followed up personally to make sure everything had turned out alright.
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Jason Gelt
February 27, 2026
I was with another voip company for a few years. It was a disaster. I finally found VOIPLY and signed on. After being with VOIPLY for more than two years, I am thrilled to say that it is wonderful to speak to a human for great customer service. I get international calling free to most countries as well. They have great plans to suit everyone.
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Diane N
February 24, 2026
I switched to Voiply 2 years ago to cut costs, but now I wouldn’t go back to my old phone service even if it were cheaper. The few times I have needed to reach out to support (mostly user error!) they have been very knowledgeable, professional, and quick to identify and correct the issue. And now I have service anywhere with an internet connection or cell signal. Super convenient on my cell or laptop when I’m rarely at home, but my elderly father in law still can use the regular phones too. And the email transcripts of voicemails is a lifesaver! Not a single complaint except wish I had switched sooner. And call quality is NOT like old school VOIP, it is never choppy or dropping calls, sounds better and clearer and more reliable than my old landline service. Recommend 100%
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Heather Greer
February 5, 2026
I've been using this service for about a year now. It was so easy to set up and I was paying about $60 a month with at&t. Its so nice to pay per year Instead of a monthly bill that was outrageous. The customer service is top notch and it can be handled through email. They reply the next day or sooner and if there is an issue they quickly resolve it.
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January 31, 2026