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10 Ways to Improve your Small Business

landline phone
Written by
Felix Yanko
Published on
December 22, 2025
Read Time
11
min read time
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So you've started a business and you've been wondering how to improve it. There are many ways how to do so, but here are 10 easy, most effective, and proven ways to do it:

1. Keep your customers happy.

Finding a way to keep your customers happy is the best way to improve your business. Keep them happy by providing great customer service, offering quality products and services, and always being friendly and helpful. Make sure you deliver on your promises and exceed customer expectations whenever possible. This will encourage customers to keep coming back and recommend your business to others.

Illustration of a hand pointing to the fifth star in a five-star rating row.
Highly-rated customer service, 5 stars

2. Get involved in your community.

Be an active member of your local Chamber of Commerce or other business networking groups. Sponsor a local sports team, join community service events, or simply serve the public for free through your business. This will help you meet potential customers, get your name and brand out there, and expand your network.

3. Offer something unique.

Find a way to make your small business stand out from the competition. Whether it’s through exceptional customer service, a unique product, or a helpful blog, find something that sets you apart. Many business owners make a mistake of having too many mediocre products or services hoping that one will succeed. In reality, concentrating on making a product or service be the best it can be is a hundred times better than having many mediocre products or services. People will always pick their top choice based on their personal criteria.

4. Make use of technology.

There are many affordable and easy-to-use software programs and apps that can help small businesses run more efficiently. Utilize these tools to save time and money. VoIP phone systems, for example, can help you reduce your phone bill by making calls over the internet. Automated invoicing and accounting software can also save you a lot of time and hassle.

Humanoid robot touching a glowing red line with vertical digital data streams in the background.
Technology, AI, Automation, Efficiency

5. Keep your finances in order.

Make sure you have a handle on your finances and keep good records. This will make it easier to apply for loans or other forms of financing down the road. Know where your money is coming from and going. This will help you make smart decisions about how to allocate your resources.

Calculator and pen placed on top of printed financial statements.
Calculator, finances, book-keeping, organized budget

6. Build an all-star team

While you can thrive in your business by yourself, having a great team will significantly improve your chances of success. That is why businesses with dependable employees almost always have an edge over businesses run by an individual. Having employees means having more minds to muster to solve problems, and more manpower to serve customers. So, hire employees that are passionate about your business, dedicated to their work, and good at what they do.

Teamwork, meeting, setting of goals

7. Market your business effectively.

Make sure potential customers know about your small business and what you have to offer. Make sure potential customers are aware of your small business. Use social media, email marketing, and other techniques to get the word out.

Encourage customers to leave positive reviews on popular review sites like Google, Yelp, and TripAdvisor. This can help attract new customers and show them that you’re a reliable business. You can also ask satisfied customers to write testimonials that you can use on your website or in marketing materials

Screen showing social media app icons including Twitter, LinkedIn, Facebook, Tumblr, and Pinterest.
Social Media, online presence, Twitter, Facebook, Linkedln, Tumblr, Pinterest

8. Offer discounts and coupons.

Offering customers discounts is an excellent way to bring in new business and keep old customers coming back. You can offer discounts for first-time customers, bulk purchases, or seasonal specials. Just make sure you don’t go overboard with discounting, as this can eat into your profits.

Large red 3D text displaying “50% OFF.”
Promo, half price off, discount

9. Make it easy to do business with you.

Make sure your website is user-friendly and easy to navigate. Make the purchase process as simple as possible. Provide clear and concise information about your products and services. Respond to customer inquiries quickly and efficiently.

10. Get feedback and act on it.

Make a point to get feedback from customers regularly. Use their suggestions to improve your products, services, and overall business operation. Acting on customers' suggestions makes them feel valued and this makes a big difference in the success of your small business. Never stop learning and keep improving your business.

Thumbs up, thumbs down, and neutral hand gestures above green, red, and blue emoji faces.
Customer feedback, comments, room for improvement, opportunities

Conclusion

By following these tips, you can start making improvements to your small business today!

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Cartoon illustration of Felix Yanko
Felix Yanko
As the Co-founder and President of Voiply, I am a driving force in delivering exceptional communication solutions to our 25k customers. Beyond work, I am passionate about cooking and spending quality time with my son.
Co-founder and President
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Haven't been with Voiply very long, but I am very happy. Not only is it cheaper, but I get better service than I did with my old company. If you run an independent business like me, this is perfect!!
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John “GT Jet”
June 2, 2025
Haven't been with Voiply very long, but I am very happy. Not only is it cheaper, but I get better service than I did with my old company. If you run an independent business like me, this is perfect!!
John “GT Jet”
June 2, 2025
Voiply is a very professional, very organized Voip provider. My former provider was suddenly going out of business and Voiply handling the transfer from the prior business to Voiply seamlessly, quickly and answered all my questions. And here is a bonus, their Chat Box to answer questions works perfectly, accurately and even updated information on the form to port my phone number when I realized I made an mistake on the form. Wow, a Chat Box that works!!!!
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Mark Tidwell
September 16, 2025
Voiply is a very professional, very organized Voip provider. My former provider was suddenly going out of business and Voiply handling the transfer from the prior business to Voiply seamlessly, quickly and answered all my questions. And here is a bonus, their Chat Box to answer questions works perfectly, accurately and even updated information on the form to port my phone number when I realized I made an mistake on the form. Wow, a Chat Box that works!!!!
Mark Tidwell
September 16, 2025
Voiply was able to port verizon home phone to the voip connector to my router. It took awhile to get it away from verizon but as of today it is done, and it costs about $13.79 per month, paid annually. That is a great price for a home phone.
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Dennis
October 17, 2025
Voiply was able to port verizon home phone to the voip connector to my router. It took awhile to get it away from verizon but as of today it is done, and it costs about $13.79 per month, paid annually. That is a great price for a home phone.
Dennis
October 17, 2025
I had a problem (that I created) with my payment and the billing department straightened everything out in just a few minutes. They were very responsive and great to work with!! I would wholeheartedly recommend Voiply to anyone and everyone that needs a home phone.
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James High
December 21, 2025
I had a problem (that I created) with my payment and the billing department straightened everything out in just a few minutes. They were very responsive and great to work with!! I would wholeheartedly recommend Voiply to anyone and everyone that needs a home phone.
James High
December 21, 2025
I travel a lot around the world and it is very important for me to stay connected with my clients. Since the budget as well as the quality was important to me, I tried different services and always came back disappointed one way or the other. One service would not work if I turned my phone's screen off, another would connect the incoming call very sporadically. And even the Voice Mailbox was not that great. Now with Voiply, not only I get all that, but also the price is very reasonable. I get in/out bound calls very clearly and easily, I receive SMS texts, and have a great VM. I love it.
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Mike B.
September 9, 2025
I travel a lot around the world and it is very important for me to stay connected with my clients. Since the budget as well as the quality was important to me, I tried different services and always came back disappointed one way or the other. One service would not work if I turned my phone's screen off, another would connect the incoming call very sporadically. And even the Voice Mailbox was not that great. Now with Voiply, not only I get all that, but also the price is very reasonable. I get in/out bound calls very clearly and easily, I receive SMS texts, and have a great VM. I love it.
Mike B.
September 9, 2025
Due to my absence for 5 months, I had discontinued my internet service with another provider. To my surprise, voicemail was still working during this time and I was immediately notified via email whenever a call came in. The messages that were left showed up in detail which I appreciated. Upon reactivation of the modem for internet with that other provider, I had an issue with the phone connection. I contacted Voiply which fixed the problem within a relatively short time. I am very satisfied with the service that I received.
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Christina Papacostas
September 29, 2025
Due to my absence for 5 months, I had discontinued my internet service with another provider. To my surprise, voicemail was still working during this time and I was immediately notified via email whenever a call came in. The messages that were left showed up in detail which I appreciated. Upon reactivation of the modem for internet with that other provider, I had an issue with the phone connection. I contacted Voiply which fixed the problem within a relatively short time. I am very satisfied with the service that I received.
Christina Papacostas
September 29, 2025
I was tired of the high cost of my home phone with my internet provider so I found Voiply on line. Their crack team of agents seamlessly transferred my phone number and service to Voiply. I am now enjoying excellent phone service at one third the cost. The service staff is exceptional and expertly performing their support for customers like me.
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kevin patrick
June 30, 2025
I was tired of the high cost of my home phone with my internet provider so I found Voiply on line. Their crack team of agents seamlessly transferred my phone number and service to Voiply. I am now enjoying excellent phone service at one third the cost. The service staff is exceptional and expertly performing their support for customers like me.
kevin patrick
June 30, 2025
Signup and porting my old number was simple and went flawlessly. Porting process also cancelled my old service so I didn't have to. Adapter arrived in about a week and connecting it to WiFi modem was quick and simple. My phone connected in just a couple minutes. Has worked flawlessly. Sound quality is excellent.
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Rick Slater
August 28, 2025
Signup and porting my old number was simple and went flawlessly. Porting process also cancelled my old service so I didn't have to. Adapter arrived in about a week and connecting it to WiFi modem was quick and simple. My phone connected in just a couple minutes. Has worked flawlessly. Sound quality is excellent.
Rick Slater
August 28, 2025
Voiply provides excellent service with customer service that wowed me from the start. I had to move my phone away from landline and Voiply was the only service that had clear instructions and reasonable costs. Then I needed to clarify some questions, so I called and I was able to speak to a real person who understood what was going on, saved me money on the plan, and was friendly and knowledgeable. When it came time to port the number, I had clear updates and I had a date. On the morning of the date, the number switched and I was live. It was so smooth, it was like nothing even changed. I'm so thrilled that I found Voiply, I highly recommend this service and this business.
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Nami Moshiri
August 8, 2025
Voiply provides excellent service with customer service that wowed me from the start. I had to move my phone away from landline and Voiply was the only service that had clear instructions and reasonable costs. Then I needed to clarify some questions, so I called and I was able to speak to a real person who understood what was going on, saved me money on the plan, and was friendly and knowledgeable. When it came time to port the number, I had clear updates and I had a date. On the morning of the date, the number switched and I was live. It was so smooth, it was like nothing even changed. I'm so thrilled that I found Voiply, I highly recommend this service and this business.
Nami Moshiri
August 8, 2025