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10 Ways to Improve your Small Business

landline phone
Written by
Felix Yanko
Published on
December 22, 2025
Read Time
11
min read time
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So you've started a business and you've been wondering how to improve it. There are many ways how to do so, but here are 10 easy, most effective, and proven ways to do it:

1. Keep your customers happy.

Finding a way to keep your customers happy is the best way to improve your business. Keep them happy by providing great customer service, offering quality products and services, and always being friendly and helpful. Make sure you deliver on your promises and exceed customer expectations whenever possible. This will encourage customers to keep coming back and recommend your business to others.

Illustration of a hand pointing to the fifth star in a five-star rating row.
Highly-rated customer service, 5 stars

2. Get involved in your community.

Be an active member of your local Chamber of Commerce or other business networking groups. Sponsor a local sports team, join community service events, or simply serve the public for free through your business. This will help you meet potential customers, get your name and brand out there, and expand your network.

3. Offer something unique.

Find a way to make your small business stand out from the competition. Whether it’s through exceptional customer service, a unique product, or a helpful blog, find something that sets you apart. Many business owners make a mistake of having too many mediocre products or services hoping that one will succeed. In reality, concentrating on making a product or service be the best it can be is a hundred times better than having many mediocre products or services. People will always pick their top choice based on their personal criteria.

4. Make use of technology.

There are many affordable and easy-to-use software programs and apps that can help small businesses run more efficiently. Utilize these tools to save time and money. VoIP phone systems, for example, can help you reduce your phone bill by making calls over the internet. Automated invoicing and accounting software can also save you a lot of time and hassle.

Humanoid robot touching a glowing red line with vertical digital data streams in the background.
Technology, AI, Automation, Efficiency

5. Keep your finances in order.

Make sure you have a handle on your finances and keep good records. This will make it easier to apply for loans or other forms of financing down the road. Know where your money is coming from and going. This will help you make smart decisions about how to allocate your resources.

Calculator and pen placed on top of printed financial statements.
Calculator, finances, book-keeping, organized budget

6. Build an all-star team

While you can thrive in your business by yourself, having a great team will significantly improve your chances of success. That is why businesses with dependable employees almost always have an edge over businesses run by an individual. Having employees means having more minds to muster to solve problems, and more manpower to serve customers. So, hire employees that are passionate about your business, dedicated to their work, and good at what they do.

Teamwork, meeting, setting of goals

7. Market your business effectively.

Make sure potential customers know about your small business and what you have to offer. Make sure potential customers are aware of your small business. Use social media, email marketing, and other techniques to get the word out.

Encourage customers to leave positive reviews on popular review sites like Google, Yelp, and TripAdvisor. This can help attract new customers and show them that you’re a reliable business. You can also ask satisfied customers to write testimonials that you can use on your website or in marketing materials

Screen showing social media app icons including Twitter, LinkedIn, Facebook, Tumblr, and Pinterest.
Social Media, online presence, Twitter, Facebook, Linkedln, Tumblr, Pinterest

8. Offer discounts and coupons.

Offering customers discounts is an excellent way to bring in new business and keep old customers coming back. You can offer discounts for first-time customers, bulk purchases, or seasonal specials. Just make sure you don’t go overboard with discounting, as this can eat into your profits.

Large red 3D text displaying “50% OFF.”
Promo, half price off, discount

9. Make it easy to do business with you.

Make sure your website is user-friendly and easy to navigate. Make the purchase process as simple as possible. Provide clear and concise information about your products and services. Respond to customer inquiries quickly and efficiently.

10. Get feedback and act on it.

Make a point to get feedback from customers regularly. Use their suggestions to improve your products, services, and overall business operation. Acting on customers' suggestions makes them feel valued and this makes a big difference in the success of your small business. Never stop learning and keep improving your business.

Thumbs up, thumbs down, and neutral hand gestures above green, red, and blue emoji faces.
Customer feedback, comments, room for improvement, opportunities

Conclusion

By following these tips, you can start making improvements to your small business today!

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Cartoon illustration of Felix Yanko
Felix Yanko
As the Co-founder and President of Voiply, I am a driving force in delivering exceptional communication solutions to our 25k customers. Beyond work, I am passionate about cooking and spending quality time with my son.
Co-founder and President
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Experience why Voiply has become the top-rated home phone provider, trusted by over 50,000 satisfied customers.

Voiply people and even their BOT have been very helpful. I've had the phone equipment since March 2025 but I hadn't tried to set it up until tonight. I had to wait to get a call back, but once the call came through, a wonderful agent named Blest helped me understand how to complete the process. Thank you!
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Lynn Hartung
August 24, 2025
Voiply people and even their BOT have been very helpful. I've had the phone equipment since March 2025 but I hadn't tried to set it up until tonight. I had to wait to get a call back, but once the call came through, a wonderful agent named Blest helped me understand how to complete the process. Thank you!
Lynn Hartung
August 24, 2025
Voiply provides excellent service with customer service that wowed me from the start. I had to move my phone away from landline and Voiply was the only service that had clear instructions and reasonable costs. Then I needed to clarify some questions, so I called and I was able to speak to a real person who understood what was going on, saved me money on the plan, and was friendly and knowledgeable. When it came time to port the number, I had clear updates and I had a date. On the morning of the date, the number switched and I was live. It was so smooth, it was like nothing even changed. I'm so thrilled that I found Voiply, I highly recommend this service and this business.
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Nami Moshiri
August 8, 2025
Voiply provides excellent service with customer service that wowed me from the start. I had to move my phone away from landline and Voiply was the only service that had clear instructions and reasonable costs. Then I needed to clarify some questions, so I called and I was able to speak to a real person who understood what was going on, saved me money on the plan, and was friendly and knowledgeable. When it came time to port the number, I had clear updates and I had a date. On the morning of the date, the number switched and I was live. It was so smooth, it was like nothing even changed. I'm so thrilled that I found Voiply, I highly recommend this service and this business.
Nami Moshiri
August 8, 2025
I love having a home phone again! I have a middle schooler and I wanted to put off devices for my child and this is meeting our needs and it's also so fun to have a family phone again in case we can't find our cell phones for emergencies. More independence for my kid and more secure feeling for mom and dad! Win win. The quality of the calls is great too.
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Bill Mautner
July 19, 2025
I love having a home phone again! I have a middle schooler and I wanted to put off devices for my child and this is meeting our needs and it's also so fun to have a family phone again in case we can't find our cell phones for emergencies. More independence for my kid and more secure feeling for mom and dad! Win win. The quality of the calls is great too.
Bill Mautner
July 19, 2025
I was tired of paying over 25.00 a month for my landline, after doing an online search I came across Voiply for 9.98 a month and decided to give them a try. I was pleasantly surprised at the customer service the adapter shipped out of Pittsburgh and arrived in 5 days. It took me 10 minutes to be up and running and everything was extremely easy! I would highly recommend giving Voiply a look, well worth it!
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Donna Reed
October 6, 2025
I was tired of paying over 25.00 a month for my landline, after doing an online search I came across Voiply for 9.98 a month and decided to give them a try. I was pleasantly surprised at the customer service the adapter shipped out of Pittsburgh and arrived in 5 days. It took me 10 minutes to be up and running and everything was extremely easy! I would highly recommend giving Voiply a look, well worth it!
Donna Reed
October 6, 2025
The customer service I have experienced as a new user has been fabulous. A quick chat with an AI bot and before I knew it the team was on it and fixed it all quickly.
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Robert Cheff
August 9, 2025
The customer service I have experienced as a new user has been fabulous. A quick chat with an AI bot and before I knew it the team was on it and fixed it all quickly.
Robert Cheff
August 9, 2025
I recently signed up for Voiply and the setup and install was extremely easy and worked beautifully right out of the box. The calls are clear and sound very good. The Voiply web settings are also easy to navigate and there are lots of options to customize our phone settings.
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Warner & Leah McClure
December 22, 2025
I recently signed up for Voiply and the setup and install was extremely easy and worked beautifully right out of the box. The calls are clear and sound very good. The Voiply web settings are also easy to navigate and there are lots of options to customize our phone settings.
Warner & Leah McClure
December 22, 2025
I switched carriers but wanted to keep a "stand-alone" phone. Voiply sent me the hardware, and as soon as I plugged it in my "landline" phone started working. I didn't even have to call my old carrier and get a Transfer PIN. Voiply was so easy to install and set up.
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Darrell Schmitt
November 15, 2025
I switched carriers but wanted to keep a "stand-alone" phone. Voiply sent me the hardware, and as soon as I plugged it in my "landline" phone started working. I didn't even have to call my old carrier and get a Transfer PIN. Voiply was so easy to install and set up.
Darrell Schmitt
November 15, 2025
Haven't been with Voiply very long, but I am very happy. Not only is it cheaper, but I get better service than I did with my old company. If you run an independent business like me, this is perfect!!
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John “GT Jet”
June 2, 2025
Haven't been with Voiply very long, but I am very happy. Not only is it cheaper, but I get better service than I did with my old company. If you run an independent business like me, this is perfect!!
John “GT Jet”
June 2, 2025
I had a problem with the phone system. No messages and no dial tone. Got in touch with Voiply and they worked with me to get the system up and running. They worked with me to reset the box a couple of times and we had the system up and running shortly after that. The people that helped took their time and helped me to find how to adapter running again. Thanks for the help.
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David Lehmann
November 19, 2025
I had a problem with the phone system. No messages and no dial tone. Got in touch with Voiply and they worked with me to get the system up and running. They worked with me to reset the box a couple of times and we had the system up and running shortly after that. The people that helped took their time and helped me to find how to adapter running again. Thanks for the help.
David Lehmann
November 19, 2025
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